Archive for April, 2010

Strategic business consulting implies that you have a strategy.  Unfortunately, most small businesses do not use any kind of strategy at all.  What is most commonly used are tools and tactics, not strategy.  For instance, most people would agree that a website that helps you interact with clients is a must.  However, you website is a tool, but what is the strategy that gets people there?  I have seen a lot of sales and marketing plans over my years in business, but most of them are just full of hopeful ideas, but no proven methods that work every time.

Today there are millions of small businesses that have absolutely NO internet presence.  Now there are a lot of reasons for companies not having a website, but the main one is that most of those small business owners have no clue how to market online.  That is OK, my point is that you do not have to be an internet marketing guru in order to be successful online.  All that is required is using a proven system and putting a few key things into place.

When you are trying to reach your target market or niche, you must have a message that speaks directly to  a source of frustration, pain, or trouble that they want to get rid of.  Most marketing that I see is very nice and fluffy.  For instance if I am selling a video camera, most companies would do something like this.

“Get this video camera.  It has the best picture on the market and hooks up easy to your computer”

The problem with this approach is that it does a great job telling you about the camera and features, but has no WIIFM!  I you have no WHATS IN IT FOR ME most people will just move on to the next website or ad.  When you use a proven method of addressing a pain or a problem of your target market you will succeed MUCH more often in your sales and marketing.  Here is the same short ad with WIIFM included.

“Are you tired of fuzzy videos with bad audio?  We have taken all the work out of creating awesome video and make you look like a pro everytime.  Get this video camera and become a video master”

What this does is address problems that most people that want to shoot video encounter as well as make you comfortable even if you are a beginner.  At New Lead Generation Consultants.com we do true Strategic Business Consulting.  As a premiere strategic business consultant we show small business owners how to win every time.  In fact our claim to fame is this.  You know how many small business owners struggle to get new prospects?  We show small business owners how to stop looking for prospects and get prospects looking for you instead.

Small business owners in any market can literally crush all competition and become the raining champion in the industry by using simple proven strategies that actually work.  Strategic business consulting is what we do.  Let us show you by using our money back guarantee.  Get more free information at New Lead Generation Consultants.com.

Small business online marketing strategies are really hard for most small business owners. As a small business owner you are the professional at the services or the product that you provide. Trying to “get” internet marketing is not really what you even want to be an expert at, but you do realize that you can profit from an internet marketing strategy that works.

Having a great product or service is just the beginning. You marketing strategy needs to be able to bring in paying customers. That is the bottom line.Marketing online is probably one of the most not understood things for most people. I mean let’s be honest we see scam after scam and approach after approach that results in absolutely NOTHING. This has made many people apprehensive or even just full of unbelief and distrust of anything online. We hear about many businesses online that are succeeding and thriving, but do you know anyone that is actually is profiting online?

The absolute truth is that most people do not succeed because they are looking for a “Get rich quick” approach, and that group will always come up short. You however are looking for a proven solution to getting more business consistently and reliably. If you are looking to legitimately grow your business and make more money there are some things that you must put into place.

The first thing that you need to get a firm hold on is…

• What is your target market
• What are their hot buttons (what makes them take action and buy)
• What is the problem they are facing that you can solve
• Use video on your website to position you as an authority and expert
• Set up a way for you to remain in contact with your site visitors.

Now this may sound simple and it is…If you do the right things in the right order at the right time.  When you know what is causing your target market pain, confusion, or frustration, you can offer them a solution.

One of the key mistakes that most business owners make that cost them a ton of money is that they take extensively about the features of their product or service and none about the benefits.  Your features are what your products or services do.  The benefits are how they make the life of your prospect better.  If you sell computers a feature would be a wide screen.  A benefit of that feature is that you can see your work clearly and do more.  In a nut shell features tell and benefits sell.

Small Business Marketing Strategies is a specialty of New Lead Generation Consultants.com.  The small business owner in main street America is in a unique position to really over take and dominate a market in their community.  The secret is using a proven system that works everytime  with no risk on your part.  Don’t believe this is available?  Well it is.  All you need to do visit the site at New Lead Generation Consutlants.com and see for your self.  Give us a call and let’s schedule a free consultation.