Posts Tagged ‘Internet Marketing’

Strategic business consulting implies that you have a strategy.  Unfortunately, most small businesses do not use any kind of strategy at all.  What is most commonly used are tools and tactics, not strategy.  For instance, most people would agree that a website that helps you interact with clients is a must.  However, you website is a tool, but what is the strategy that gets people there?  I have seen a lot of sales and marketing plans over my years in business, but most of them are just full of hopeful ideas, but no proven methods that work every time.

Today there are millions of small businesses that have absolutely NO internet presence.  Now there are a lot of reasons for companies not having a website, but the main one is that most of those small business owners have no clue how to market online.  That is OK, my point is that you do not have to be an internet marketing guru in order to be successful online.  All that is required is using a proven system and putting a few key things into place.

When you are trying to reach your target market or niche, you must have a message that speaks directly to  a source of frustration, pain, or trouble that they want to get rid of.  Most marketing that I see is very nice and fluffy.  For instance if I am selling a video camera, most companies would do something like this.

“Get this video camera.  It has the best picture on the market and hooks up easy to your computer”

The problem with this approach is that it does a great job telling you about the camera and features, but has no WIIFM!  I you have no WHATS IN IT FOR ME most people will just move on to the next website or ad.  When you use a proven method of addressing a pain or a problem of your target market you will succeed MUCH more often in your sales and marketing.  Here is the same short ad with WIIFM included.

“Are you tired of fuzzy videos with bad audio?  We have taken all the work out of creating awesome video and make you look like a pro everytime.  Get this video camera and become a video master”

What this does is address problems that most people that want to shoot video encounter as well as make you comfortable even if you are a beginner.  At New Lead Generation Consultants.com we do true Strategic Business Consulting.  As a premiere strategic business consultant we show small business owners how to win every time.  In fact our claim to fame is this.  You know how many small business owners struggle to get new prospects?  We show small business owners how to stop looking for prospects and get prospects looking for you instead.

Small business owners in any market can literally crush all competition and become the raining champion in the industry by using simple proven strategies that actually work.  Strategic business consulting is what we do.  Let us show you by using our money back guarantee.  Get more free information at New Lead Generation Consultants.com.

http://www.newleadgenerationconsultants.com Today more than ever, we live in a total and complete media saturated world. Were exposed to more than 3000 marketing messages every single day of our lives. If we tried to process this amount of information mentally, our brains would literally short-circuit. Fortunately as human beings, we come equipped with certain defense mechanisms. Our brains have learned how to filter out most of these messages. The only ones that get through are the ones we instantly recognize as personally important or urgent to us specifically.

Let me just offer one piece of advice. You need to focus your product or service on providing unique value to a very specific niche market, and then put together a marketing plan based on strategy instead of tactics. You need to become narrowly focused on a specific type of person that will buy only from you. That person is your ideal client and if you have never taken the time to see what that person actually wants, you have got to do it now.

Yes the economy is bad and yes few clients are coming through the door or even finding your website. There is a reason for that. People are only going after those things that they really want right now. Instead of using a failing marketing model like the 95% of small business owners out there, use a proven strategy. You can’t do this blindly. You must use a proven system and strategy that works in a predictable way with predictable results.

The only way to do that correctly is to find which product and services you can really innovate and then position yourself so that people that are looking for just that find ONLY you. What you are about to learn is how ALL of the successful small business owners that market online make a FORTUNE at it. What is really shocking is that I am going to give this proven system to you right now for FREE.

You may have heard terms like opt-in email and just kind of shrugged your shoulders. You may have heard of search engine optimization and just raised your eyebrow. You may even have heard of viral marketing. All these things seem like parlor tricks to many, but that is only because you don’t know that these are things that can put you in front of no less than 500 people looking for what you have, each and every day. You can be positioned to do that in the next 30-45 days.

No question about that at all. This is a fact. Our proven system will make it so you will be positioned to make more money in the next 90 to 180 days than you have made in the last year. That’s right, even in this economy. Look I can tell you a lot of things and give you a lot of reasons that you need to act on this right now. The truth is you want results right? You want risk free right?

Well let’s do this. I will commit to you to show you this system works by proving it to you if you will commit to using our system. Register now for our free videos, proven sales strategy flow chart, and free assessment and I will prove to you that with in 48 hours I will have you listed on the first page Google in the top 10 listings. Most clients find themselves in the top 4.

I had a conversation today with a nice woman looking to grow her business.   After dealing with so many clients over the years I realize that people have tremendous skills, but need help in many other areas.  For example, just because you are an accountant does not me that you can run a successful accounting firm.

You see having a skill does not automatically mean you can run a successful business using that skill.  I started my business back in 1999 and quickly realized that just having my skills in engineering was not going to instantly propel my firm to the top.  Like most entrepreneurs, I had to be everything from the owner to the janitor and everything in between.

I started to realize that I needed to find  people that played at things that I had to work at.  So what did I do?  I started forming alliances with other entrepreneurs that ran businesses in accounting, marketing, web site development and other skill sets that I desperately needed.  Sure you may need to handle all of these aspects on your own initially, but if you want to grow and truly run a successful business, you must only concentrate on what you are best at.

Through trial and error, I quickly discovered that I hated engineering, but loved creativity.  This is how I got into doing what I do now.  I found my passion in new media and learnedthat it was the wave of the future.  You see new media involves the videos, podcasts, and live streaming that you see all over the net.

“How can I grow my business using new media?” is a question that I have been consistently asked.  Google purchased YouTube in 09′ because they realized just how important video is in our brave new world.  Blogs and articles still play an important role in SEO and getting good search engine rankings for your site, but video is becoming more and more important.  The reason for this is simple.  PEOPLE LIKE WATCHING VIDEOS.

Creating informative videos that give great “how to” info or great news and information is much more entertaining than simply reading.  If I want to know how to train my dog, I don’t want to read it, I want to watch and see how it’s done.  I know I am not alone on this.

When you learn the process of using new media to drive traffic to your site you will understand how to truly develop a business that has all the prospects it needs, makes a great profit, and provides you the life style you want.  Get more information by clicking here.