Posts Tagged ‘new lead generation’

Strategic business consulting implies that you have a strategy.  Unfortunately, most small businesses do not use any kind of strategy at all.  What is most commonly used are tools and tactics, not strategy.  For instance, most people would agree that a website that helps you interact with clients is a must.  However, you website is a tool, but what is the strategy that gets people there?  I have seen a lot of sales and marketing plans over my years in business, but most of them are just full of hopeful ideas, but no proven methods that work every time.

Today there are millions of small businesses that have absolutely NO internet presence.  Now there are a lot of reasons for companies not having a website, but the main one is that most of those small business owners have no clue how to market online.  That is OK, my point is that you do not have to be an internet marketing guru in order to be successful online.  All that is required is using a proven system and putting a few key things into place.

When you are trying to reach your target market or niche, you must have a message that speaks directly to  a source of frustration, pain, or trouble that they want to get rid of.  Most marketing that I see is very nice and fluffy.  For instance if I am selling a video camera, most companies would do something like this.

“Get this video camera.  It has the best picture on the market and hooks up easy to your computer”

The problem with this approach is that it does a great job telling you about the camera and features, but has no WIIFM!  I you have no WHATS IN IT FOR ME most people will just move on to the next website or ad.  When you use a proven method of addressing a pain or a problem of your target market you will succeed MUCH more often in your sales and marketing.  Here is the same short ad with WIIFM included.

“Are you tired of fuzzy videos with bad audio?  We have taken all the work out of creating awesome video and make you look like a pro everytime.  Get this video camera and become a video master”

What this does is address problems that most people that want to shoot video encounter as well as make you comfortable even if you are a beginner.  At New Lead Generation Consultants.com we do true Strategic Business Consulting.  As a premiere strategic business consultant we show small business owners how to win every time.  In fact our claim to fame is this.  You know how many small business owners struggle to get new prospects?  We show small business owners how to stop looking for prospects and get prospects looking for you instead.

Small business owners in any market can literally crush all competition and become the raining champion in the industry by using simple proven strategies that actually work.  Strategic business consulting is what we do.  Let us show you by using our money back guarantee.  Get more free information at New Lead Generation Consultants.com.

I had a conversation today with a nice woman looking to grow her business.   After dealing with so many clients over the years I realize that people have tremendous skills, but need help in many other areas.  For example, just because you are an accountant does not me that you can run a successful accounting firm.

You see having a skill does not automatically mean you can run a successful business using that skill.  I started my business back in 1999 and quickly realized that just having my skills in engineering was not going to instantly propel my firm to the top.  Like most entrepreneurs, I had to be everything from the owner to the janitor and everything in between.

I started to realize that I needed to find  people that played at things that I had to work at.  So what did I do?  I started forming alliances with other entrepreneurs that ran businesses in accounting, marketing, web site development and other skill sets that I desperately needed.  Sure you may need to handle all of these aspects on your own initially, but if you want to grow and truly run a successful business, you must only concentrate on what you are best at.

Through trial and error, I quickly discovered that I hated engineering, but loved creativity.  This is how I got into doing what I do now.  I found my passion in new media and learnedthat it was the wave of the future.  You see new media involves the videos, podcasts, and live streaming that you see all over the net.

“How can I grow my business using new media?” is a question that I have been consistently asked.  Google purchased YouTube in 09′ because they realized just how important video is in our brave new world.  Blogs and articles still play an important role in SEO and getting good search engine rankings for your site, but video is becoming more and more important.  The reason for this is simple.  PEOPLE LIKE WATCHING VIDEOS.

Creating informative videos that give great “how to” info or great news and information is much more entertaining than simply reading.  If I want to know how to train my dog, I don’t want to read it, I want to watch and see how it’s done.  I know I am not alone on this.

When you learn the process of using new media to drive traffic to your site you will understand how to truly develop a business that has all the prospects it needs, makes a great profit, and provides you the life style you want.  Get more information by clicking here.

Getting opt in email leads is the only way you will stay in business. The issue may not be your website or the information on it, but if you can get people to raise their hand and say, “I want your product or service”, you will get no where. When you use opt in email leads correctly you will have mastered the art of getting leads to look for you instead of you looking for leads. What follows are a few great steps to get hundreds of opt in email leads.

Step #1 – Learn how to research keywords and find out what your ideal client is searching for.

Keyword research is simply “finding your niche” and finding the way to allow your product or service to be found. With this method of obtaining opt in email leads you position yourself as the expert in your industry. You can get opt in email leads for just about any type of topic using this method. Do search on google for more help on this method of getting opt in email leads.

Step #2 – Simplify your webpage / landing page.

One of the great mistakes that many small businesses make is giving too much information and way to many options. Small businesses will get much more traction and many more opt in email leads by using landing pages to drive targeted traffic to instead of full blown websites. Simply if you want to sell more of your red widgets, make a landing page that only talks about the benefits (not features) of your red widgets and how they will change the life of the user.

Step #3 – Give away a free report.

This is a good way to get many opt in email leads at no cost. Now that you know only qualified leads are coming to your website, you now want to give them a reason to give you their contact information. If you give away a free report pertaining to what they have come to your page for, you now can sell them other things later. Giving away a free report or videos on the topic of your website, lets you know that if they give you their name and email address, you have a great opt in email lead.

To accomplish this, you simply write up a short 2-10 page report. You then add in a link to your landing page where the readers can opt in to receive messages from you. You will start to see many opt in email leads coming to you. This is a great way to generate opt in email leads.